The data protection landscape is becoming more complex, due to technology advances such as Internet of Things and Artificial Intelligence. Large amounts of data are being collated, analysed and shared. Given the sheer volume of data transactions, it may not be practical or possible for businesses to seek consent at every instance of data collection or use. There could also be instances where consent is not desirable or appropriate, such as for detection of fraud or security threats. There are also increasing concerns over potential data breaches and their impact on affected individuals.   
 
It is therefore timely to review the PDPA to ensure that it stays relevant with current trends and developments, and continues to safeguard consumers’ interests and personal data, while still allowing businesses to leverage on data to innovate. 
 
The PDPC is seeking views on its proposals, through a public consultation from 27 July to 21 September 2017, on two key areas – proposed enhanced framework for collection, use and disclosure of personal data, and proposed mandatory data breach notification. 

Access the public consultation here.