PDPC | Applicability of Data Protection Provisions in relation to SPH Media’s Proof of Concept to serve relevant advertisements to its customers

Applicability of Data Protection Provisions in relation to SPH Media’s Proof of Concept to serve relevant advertisements to its customers

Guidance on whether the sharing of customer data through the Trusted Executive Enclave (TEE) constitutes disclosure of personal data, and whether unique IDs created by SPH Media constitutes personal data.

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Personal Data Protection Commission

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