Breach of the Protection, Retention and Accountability Obligations by O2 Advertising

06 Sep 2019

Directions, including a financial penalty of $10,000, were imposed on O2 Advertising for breaches of the PDPA. The organisation failed to put in place reasonable measures to protect individuals’ personal data collected from an advertising campaign and did not cease retention of such data when it was no longer required. The organisation was also directed to appoint a data protection officer and put in place data protection policies and practices.

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